Moehau Midwives


About me

Sheryl Wright

Hi.   I began working as a community midwife in 2004 in the rural and remote rural areas of the North Waikato.   In 2019 I moved to the northern Coromandel and am excited to be continuing my passion for providing rural primary midwifery care.

I'm a proud Mum of three adults and recently became a 'Grammy' for the third time.    Experiencing the joys (and demands!) of pregnancy, birth and becoming a mum inspired me to become a midwife and I enjoy supporting women and families during this special time.   

After many years working with a huge variety of women I still believe that the secret to achieving a positive pregnancy and birthing experience is having the right attitude and excellent support.

In my spare time you’ll find me spending time with my family, with my head in a book, out in the garden, cooking or planning my next travel adventure!


My services

I cover the upper and western side of the Coromandel peninsula from Port Jackson to Manaia, including Colville, Kennedy Bay & Coromandel Town.  I specialise in providing community primary care and offer friendly, supportive, flexible and professional care including:

  • Free Pregnancy Testing

  • Antenatal care including referrals for pregnancy testing (such as blood tests & ultrasounds) and information / resources to help you make a birth plan

  • Labour and birth care for low risk women at either the Thames Birthing Unit or at home.   For women who chose to birth outside of the region or who need to birth in at a hospital due to their more complex needs in consultation with you I will refer you to your choice of provider.   

  • Postnatal care in your own home (or other location at your request) for one month after the birth

  • Prescriptions relating to the pregnancy and post-natal period, including some contraception options

  • Referral to your chosen Well Child / Tamariki Ora Provider / GP  and other health care practitioners, medical specialists and support agencies if / when required

All midwifery services are fully funded by the Ministry of Health (if you are a NZ citizen, resident or have a work visa). However during your pregnancy you may need to pay for additional services such as ultrasound scans, prescription part charges, childbirth education classes and optional tests at private laboratories.

My philosophy of care

  • I believe that pregnancy is a normal and special part of a woman’s life and that most woman can and will give birth without complications or interventions.

  • I acknowledge that research shows outcomes improve when women birth in an environment that supports and protects normal birth so I encourage low-risk women to plan to birth either at home or in a primary maternity unit.

  • I believe that in a usual progression of pregnancy and birth we have a responsibility not to interfere with the physiological (natural) process unless there is a medical indication.

  • I believe that with the right support most women experiencing a normal labour are able to give birth without the use of pharmaceutical drugs but I will discuss all the options that are available should you require these or if your labour is abnormal or complicated.

  • I have the skills required to undertake all aspects of primary midwifery care, including the management of emergency situations, however if during your pregnancy or birth you require additional medical care I will arrange this for you.

  • I am pro-breastfeeding, because of the many benefits for both mother and baby, and will support you in beginning your breastfeeding relationship. However if for some reason this is not the right choice for you or your baby then we can discuss your options and I will support you with alternatives.

  • I believe that midwives and women should work in partnership, with women as active informed consenting participants in their care planning. I base my practice on research and the principles of informed choice and consent and will assist you in your decision-making with information and education.

  • I will respect and support your decisions, however there are of course limits to safe practice and as a responsible care provider I will advise you if these limits are reached.

How do you work?  

As a community midwife I am "on call" 24/7 for urgent care.    This often means I work long unpredictable hours so it's essential I get regular time off "off-call" to rest and recuperate, not only for my own health and wellbeing, but also to ensure I can do my best for you and your baby when I am "on call".

Most of my time “off-call” is planned in advance  (e.g weekends off, annual leave, attending the meetings / study days required for my continuing education) but at times I might need to go “off-call” unexpectedly, if for example I am fatigued after a long birth, am unwell, or have a family commitment or emergency.  At these times I will be supported by  a locum midwife (or other midwives from the region) to ensure you are always offered the safest possible care. 

I understand it can be disappointing when I am unavailable but I ask you to please respect my own self-care and understand that I have a life and family outside of our work, just like you do. 

When will I see you?

Regular antenatal visits are a very important part of your care. Your partner / family / support people are always welcome and encouraged to be part of your visits. The schedule of visits will be negotiated with you but typically visits are based on the recommended schedule of NICE (National Institute for Health and Care Excellence) as follows:  booking visit (ideally by 10 weeks), 16 weeks, 24 weeks, 28 weeks, 31 weeks, 34 weeks, 36 weeks, 38 weeks, 39 weeks, 40 weeks and then as needed until your baby is born.

For 'routine' antenatal care I offer clinics in Coromandel (Wednesday afternoons) and Colville (as required). 

Once your baby is born your home visits will be offered (other locations at your request) for one month (minimum of five home visits). 

As you can imagine the schedule of a rural midwife can be unpredictable due to the travel distances and conditions and the difficulty of planning appointments around baby’s births!  Please understand at times I might be running a little early or late, or may need to reschedule your appointment.  I will make every effort to keep you informed if I can't make your appointment (to assist with this please ensure I can always contact you by letting me know if you change your phone number or address).

If you are not able to keep your appointment please contact me as well in advance as possible and I will do my best to arrange a new date and time. Please be aware that if you do not cancel and then miss an appointment you may have to wait for my next clinic day to be seen.  I am also required to document in your notes that you ‘did not attend’ a booked appointment as research shows that non-attendance or under-attendance for pregnancy care carries a substantially elevated risk of severe adverse pregnancy outcomes which puts you, your baby and me as a midwife at risk.  If appointments are frequently missed I may need to ask you to make other arrangements for your on-going maternity care.

Sadly many health professionals, including community midwives, are increasingly being subjected to incidents of intimidation, threatening and abusive behaviour from both clients and support people.  There is never an excuse for aggressive bad behaviour.  I understand that stress, anxiety, grief and fear can cause people to act in a way they wouldn’t normally. However all forms of violence (both words and actions) will not be tolerated and depending on the level of violence I may need to withdraw from your care and the Police may be involved.

Please also ensure that when I visit you at home that your home is a safe environment.  This includes making sure that any animals are tied up.

What happens if my pregnancy or birth becomes complicated?

Community midwives specialise in providing maternity care within the "primary” (normal) scope of practice.  Although I hope everything goes smoothly for you a vital part of my role is to recognise when aspects of your pregnancy, labour, birth or postnatal care may have deviated from normal. If this occurs, in consultation with you, I will arrange a (free) referral to the medical / obstetric team at the hospital.

If you then require ongoing “secondary” care (also known as “complex” or “high risk” care) then after discussing this with you and the hospital team it will be agreed who is best to now provide your maternity care. For minor concerns I am likely to remain your main carer, working together with the hospital team.  However if your needs are more complex then responsibility for your care will likely be transferred to the hospital team.  I will then take on the role of providing support and advocacy working closely with the hospital team and / or remaining in regular contact with yourself and the hospital team in order to maintain your continuity of care.

All midwives are trained to provide emergency care should this become necessary.

How do I contact you?  

New Clients

I look forward to hearing from potential new clients.    As there is a maximum number of clients I can safely care for each month please contact me as soon as possible in your pregnancy to check on availability.  I will then arrange an appointment to meet and we can discuss your options. 

If phoning please make contact during business hours (Monday to Friday: 9am - 5pm)  on (022) 500 1310  or send an email 

Existing Clients

Please remember that I am "on-call" 24/7 for EMERGENCIES ONLY.    I am NOT on call 24/7 to answer non-urgent matters e.g. change of appointments, non-urgent questions.

Emergencies / Urgent Contacts: 

If you need to contact me URGENTLY (e.g. You are concerned about you or your baby’s well-being or you are in labour) please always PHONE on (022) 5001310

If your call is answered by voicemail (which can happen if I am on another call, am busy with another client or am in an area with poor mobile phone coverage) please leave a message and I will ring you back as soon as I can.   If you do not receive a reply within 5 – 10 minutes please try again.  

Unfortunately the mobile phone network in the rural Coromandel is poor and subject to weather conditions so at times you may have more success calling me using WhatsApp as this uses the wi-fi network to send the call. 

It is very important that you do not text with urgent queries or medical questions as there are frequently long delays in text messages being received and medical advice can’t be given via text due to the risk of misunderstandings.

If you are feeling unwell and it is NOT pregnancy related please see your doctor or after hours medical clinic.

If you are unsure as to what an emergency is please discuss this with me.

Non-Urgent Contacts:  

Before making contact I ask that you please consider if your question or request could wait until your next appointment?  If not please  restrict all non-urgent contacts to within business hours e.g. Monday to Friday: 9am - 5pm.

If you have a lingering problem its important that you make contact during normal office hours and don’t wait until 10pm on a Saturday night!

Please remember it is YOUR responsibility to ensure you are always able to make contact. This means making sure you always have enough credit on your phone to make calls.  It is not acceptable to text asking to be phoned back.



Copyright © 2003   Last modified: 23 Aug 2021